Planning in Focus
Existing Business Review
Our first step with new clients is to understand their business
fully. This is an important part of the process as it ensures that
the core competencies, culture, objectives and business goals of
each client are understood and then mirrored within MediaGold International.
This is the most important aspect of any business development activity
and requires in-depth local market knowledge to be truly valuable.
Our business professionals analyse their local market for likely
competitors, uncover special considerations (language, currency,
cultural sensitivity etc.) advise on market potential, channel approach
and any specific country by country considerations that may not
be obvious at first look.
In line with your corporate objectives we create a working
business plan that forms the foundation of the ongoing business
Each sales representative within each local office is briefed to
ensure he/she understands the business goals and has an executable
plan to achieve them. Targets are mutually agreed and progress regularly
reported. Each sales plan will be devised against a combination/all
of the following objectives:
Market share growth
Market sector presence
Marketing & Promotions Planning
This is perhaps our strongest asset and an area that is continually
praised by our clients. We pride ourselves on our creativity both
with pre-sale advertising and more importantly with sell through
promotions. Each local office is able to tailor your marketing message
in terms of content, currency and local cultural sensitivity to
suit each local market perfectly.
European Expansion Planning
This involves clear, concise advice followed by detailed execution
of a plan for expansion across Europe. This is based on a variety
of considerations; local market conditions, local acceptability/suitability,
competitor activity, technology restrictions, trade restrictions,
market opportunity to name but a few. In each case we advise
and execute based on what is best suited for your business.
Channel Strategy Development
This is an area where local market knowledge is paramount. We ensure
that your product or service is represented within each relevant
channel to market. We maximise our relationships within each key
outlet be it retail, e-tail, OEM, mail order or corporate reseller
to ensure you have optimum profile and activity within each sector.
If you are an on-line business we ensure you have European wide
supply and support services for your e-commerce activity.
For most on-line businesses a single server and data warehousing
system can support a global audience. However, there may be a need
to host and maintain a service locally. Should this be the case
we ensure that the correct partner is chosen then manage that partnership
to ensure the highest level of service and support.
Execution in Focus
Business Development Activity
Our approach is to maximise your business within Europe. "Business
Development" is a term used to describe all aspects of sales, marketing,
support and logistics that make your business successful. We pride
ourselves on marrying solid business experience with a European
wide ability to execute. In short, business development means growing
your business from where you are today to where you want to be;
professionally, profitably and creatively.
Ongoing Sales & Marketing
Each local office hosts a team of sales and marketing professionals
each with local market knowledge, connections and most importantly,
creative ideas to help boost your business.
Local Market Representation
Because we perform all that is required to build and develop businesses
across Europe, in most cases we are the only representation that
company has both for its partners and its customers. Given this,
we provide first contact support for all customers. This is extremely
important as a disgruntled customer can progress to an angry one
if he/she cannot be understood in his/her local language.
Direct Sales Management
Should your business objectives require a direct sales model our
centralised (and in major countries, local) logistics centre's provide
pick, pack and billing capabilities direct to the consumer across
15 European countries.
Localisation encompasses everything from content to currency. We
market your product or service in the local currency (or at
the correctly converted Euro). We devise sales and marketing
plans that work and are both relevant and culturally sensitive.
We localise content into the local language and make sure it
is appropriate. In short, we ensure your company is always
appropriately represented within each county.
Specific On-line Services
Having a solid web strategy has become a key focus for developing
businesses. We understand what it takes to build your on-line venture.
We provide both traditional "off line" companies & on-line start
ups with the experience to take their businesses on-line in Europe.
We provide off line businesses with...
The creation of a Pan European web strategy.
The creation of a multi-lingual, e-commerce enabled Pan European
Promotions and incentives to drive traffic to your site
Loyalty and CRM programs to keep them coming back.
Strategic partnerships to help strengthen your business both
on and off line.
Ongoing local management of content and site development.
If your business is already on-line, your business needs in Europe
may be very similar to your domestic market. The only addition is
to ensure that your on-line presence in Europe is as successful
as it is within your current market. In addition to our in-house
expertise MediaGold International has partnerships with an array
of specialists in data warehousing, site construction,
e-commerce and database design and hosting companies. The combination
of these resources coupled with experienced management will fastrack
your on-line success.
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