Planning in Focus

Existing Business Review

Our first step with new clients is to understand their business fully. This is an important part of the process as it ensures that the core competencies, culture, objectives and business goals of each client are understood and then mirrored within MediaGold International.

Market Research

This is the most important aspect of any business development activity and requires in-depth local market knowledge to be truly valuable. Our business professionals analyse their local market for likely competitors, uncover special considerations (language, currency, cultural sensitivity etc.) advise on market potential, channel approach and any specific country by country considerations that may not be obvious at first look.

Business Planning

In line with your corporate objectives we create a working business plan that forms the foundation of the ongoing business development activity.

Sales Planning

Each sales representative within each local office is briefed to ensure he/she understands the business goals and has an executable plan to achieve them. Targets are mutually agreed and progress regularly reported. Each sales plan will be devised against a combination/all of the following objectives:

	Profitability
	Revenue growth
	Market share growth
	Geographic presence
	Market sector presence

Marketing & Promotions Planning

This is perhaps our strongest asset and an area that is continually praised by our clients. We pride ourselves on our creativity both with pre-sale advertising and more importantly with sell through promotions. Each local office is able to tailor your marketing message in terms of content, currency and local cultural sensitivity to suit each local market perfectly.

European Expansion Planning

This involves clear, concise advice followed by detailed execution of a plan for expansion across Europe. This is based on a variety of considerations; local market conditions, local acceptability/suitability, competitor activity, technology restrictions, trade restrictions, market opportunity to name but a few. In each case we advise and execute based on what is best suited for your business.

Channel Strategy Development

This is an area where local market knowledge is paramount. We ensure that your product or service is represented within each relevant channel to market. We maximise our relationships within each key outlet be it retail, e-tail, OEM, mail order or corporate reseller to ensure you have optimum profile and activity within each sector. If you are an on-line business we ensure you have European wide supply and support services for your e-commerce activity.

Technology Infrastructure Review

For most on-line businesses a single server and data warehousing system can support a global audience. However, there may be a need to host and maintain a service locally. Should this be the case we ensure that the correct partner is chosen then manage that partnership to ensure the highest level of service and support.

Execution in Focus

Business Development Activity

Our approach is to maximise your business within Europe. "Business Development" is a term used to describe all aspects of sales, marketing, support and logistics that make your business successful. We pride ourselves on marrying solid business experience with a European wide ability to execute. In short, business development means growing your business from where you are today to where you want to be; professionally, profitably and creatively.

Ongoing Sales & Marketing Activity

Each local office hosts a team of sales and marketing professionals each with local market knowledge, connections and most importantly, creative ideas to help boost your business.

Local Market Representation

Because we perform all that is required to build and develop businesses across Europe, in most cases we are the only representation that company has both for its partners and its customers. Given this, we provide first contact support for all customers. This is extremely important as a disgruntled customer can progress to an angry one if he/she cannot be understood in his/her local language.

Direct Sales Management

Should your business objectives require a direct sales model our centralised (and in major countries, local) logistics centre's provide pick, pack and billing capabilities direct to the consumer across 15 European countries.

Localisation

Localisation encompasses everything from content to currency. We market your product or service in the local currency (or at the correctly converted Euro). We devise sales and marketing plans that work and are both relevant and culturally sensitive. We localise content into the local language and make sure it is appropriate. In short, we ensure your company is always appropriately represented within each county.

Specific On-line Services

Having a solid web strategy has become a key focus for developing businesses. We understand what it takes to build your on-line venture. We provide both traditional "off line" companies & on-line start ups with the experience to take their businesses on-line in Europe.

We provide off line businesses with...

	The creation of a Pan European web strategy.
	The creation of a multi-lingual, e-commerce enabled Pan European web site.
	Promotions and incentives to drive traffic to your site
	Loyalty and CRM programs to keep them coming back.
	Strategic partnerships to help strengthen your business both on and off line.
	Ongoing local management of content and site development.

If your business is already on-line, your business needs in Europe may be very similar to your domestic market. The only addition is to ensure that your on-line presence in Europe is as successful as it is within your current market. In addition to our in-house expertise MediaGold International has partnerships with an array of specialists in data warehousing, site construction, e-commerce and database design and hosting companies. The combination of these resources coupled with experienced management will fastrack your on-line success.

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