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In the News

News Release
June 1st, 2000

Enhange your web presence with Web Traffic Maximiser
Build Your Company's Internet Traffic with a Software Tool that Augments and Tracks a Web Site's Audience
LONDON, England - 1st June 2000 - Macmillan Software announces the release of a streamlined, automatic submission tool which offers an easy and efficient way to drive traffic to your Web site. Web Traffic Maximizer concurrently registers your site with the TOP 50 search engines in the UK and worldwide, including Lycos®, Snap, HotBot, InfoSeek, GoTo, Excite, MSN, AltaVista, LookSmart, and Yahoo®.

According to statistics, one fifth of internet users created or updated a Web page within the last three months (The Strategis Group Inc./Indianapolis Star (11/15/99). It is becoming vital that Web masters compliment their Internet site with a software tool that maximises exposure to consumers world-wide, and the Web Traffic Maximizer provides that tool.

Web Traffic Maximizer analyses your ranking versus your competitors on all 50 engines using detailed (but easy-to-read) reports that include summary "scores" which indicate how well your site ranks on each of the engines. Assign unlimited keywords to a single URL or project, run them as separate searches, and then summarise the results in a single step.

Instant Update Technology automatically delivers and installs new features and support requirements for all 50 search engines right onto your personal computer. In addition, Web Traffic Maximizer automatically resubmits your site address monthly, which is the most frequent posting allowed by the top engines. This software program also allows easy keyword translation into French, Spanish, or German for posting on top international sites.

Availability Pricing & System Requirements
Web Page Trafficer will be available from September at a suggested retail price of £39.99 inc. VAT.

PC with 486 processor or better
SVGA monitor
Windows® 95/98 or NT 4.0
5 MB hard drive space
2 X CD-ROM Drive

About Macmillan
Macmillan Software is a unit of Pearson Technology Group, the world's largest provider of consumer and professional computer, information technology, engineering and reference content. As one of the industry's leading innovators in both print and digital formats, Macmillan's imprints include Que, Sams, BradyGAMES Strategy Guides, Que Learning Systems, Macmillan Software, and Macmillan Lifestyle, publisher of the best-selling Complete Idiot's Guide line of reference books. Pearson Technology Group is an operating unit of Pearson Education, the world's leading education publisher.

Macmillan Software is represented in the UK by MediaGold (UK) Limited

For the latest software from Macmillan Software, visit http://www.macmillansoftware.com


All company and product names are the trademarks, registrations, or copyrights of their respective owners.

Note to the Editor:
For further information on any Macmillan Software product, please contact us